The biggest challenge for anyone who’s interested in making Substack a true revenue stream is that it requires a huge amount of list building, just like any other email marketing you’d do. So why not send your ad to a paid product like Substack? What does it take to do well on Substack? You have to pay to get people to look at your content, and when you spend the money on an ad, you want to know that ad is going to a place that’s going to contribute to your bottom line. People are tuning out, and passive reach has been declining for years. Plus, you’ve probably noticed that social media has gotten a whole lot noisier lately. In a team chat about the serialized opportunities presented by Amazon Vella (read our blog post about that here ), Nancy pointed out that author Katie Conrad has been using Substack to write a cozy story about a witch and her cat, Saffron and Bear. It could even be a place to try out serialized writing. A newsperson can do longform reporting in an environment that isn’t worried about appealing to broad audiences or offending advertisers…and they can also write with a strong point of view.įor authors, it’s a place to share work that’s personal, outside your usual genre, bonus scenes you’ve worked on, character sketches. The idea here is that monetizing a newsletter is an attractive option for folks who want to produce content that is wholly independent.įor journalists, it’s become a refuge from the corporatized newsrooms with low salaries and overwhelming workloads. I also get Agents and Books, which is about publishing and working with agents. Sarah: I’m a longtime subscriber to author/The Toast co-founder Daniel Lavery’s content, and he recently moved from Patreon (another subscription service that isn’t specifically for writers) to Substack. I also subscribe to Book Post, which is a really smart book review account.
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She’s amazing, and it’s one of my very favorite emails to open. Nancy: I have been reading Roxanne Gay’s newsletter for a long time, and I get it on Substack. I polled my team to see if they were Substack subscribers. But right now, Substack has a lot of momentum with authors. There are other services that do similar things like Ghost (an open-source, nonprofit version that’s very interesting to me), Patreon, Campaignzee (part of MailChimp’s products) and Buy Me a Coffee. It’s not a huge amount of money on its face, but the most successful people on the platform – most of whom aren’t exactly Kardashian-level famous, but more cultural figures, academics, authors and journalists – have thousands of subscribers, so it does add up, even after Substack takes about 10% of the revenue for their fees. But there’s also quite a few niche topics (investment advice, etc.) that command higher subscription costs. Writers set the price, but most subscriptions run about $5 per month, or $50 per year if you pay at once. But the model is built to make taking payment easier.
LIST OF SUBSTACK NEWSLETTERS FREE
And yes, you can have a free newsletter on Substack. It has all the traditional things a decent email platform has – analytics, list management tools. Substack is simply an email list platform, but it’s built specifically as a monetized subscription model.
So let’s get into it! What about Substack for authors? What’s Substack anyway? I’ve heard from a lot of you over the last year or so: what about Substack?
It got even more popular during the pandemic, when a lot of writers felt pressured to hustle and the publishing industry slowed.
LIST OF SUBSTACK NEWSLETTERS DRIVER
It’s a vital part of marketing in almost any industry, and it’s a massive sales driver for most authors.īut did you know that there are writers out there who are making an actual living from writing newsletters, separate from any book revenue ? You subscribe to someone’s newsletter and then…eh. How many newsletters did you delete from your inbox this morning? No judgement.
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